Ball Realty

Ball Realty is a boutique agency working the northern Gold Coast — Pacific Pines, Oxenford, Coomera, Maudsland. The brief covered the website and everything that advertises it, so one visual system had to hold from a listing page through to a roadside board.

The site is built around property search: filterable listings with a price range running to $5m+, suburb landing pages for the areas the agency actually sells in, and the listing agent attached to each result. Paid search runs as suburb-level campaigns rather than one broad account, and display creative is authored as HTML5 units in Google Web Designer so recent-sales ads can be refreshed without rebuilding the ad set.

Out of home carries the same artwork. Billboards and full bus livery lead on the agency's independent award record — Agency of the Year in Pacific Pines and Oxenford across 2021 and 2022 — rather than on property photography, and the boards have been renewed year on year. Google Ads has been managed on the account for over three years across fifteen-plus suburb campaigns.

How it came together.

The work moves from the right question to a system the team can actually use.

1. 01

   Strategy

   It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.

2. 02

   Design

   Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.

3. 03

   Development

   I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.

4. 04

   Iteration

   We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.

5. 05

   Ongoing management

   From there I keep it running and growing — performance, updates, new campaigns and features as the business moves. One number to call, no agency runaround.

Role

Web design + digital marketing

Year

2024

Client

Ball Realty