Esteem Clinics

Esteem Clinic has offered advanced skincare and cosmetic injectable treatments on the Gold Coast since 1990, trained under specialist plastic surgeon Dr Terrence Scamp. The site had to carry that clinical standing — including three consecutive "Best Aesthetic Practice" wins at the My Face My Body Awards and a place in the same program's hall of fame — while still selling product and taking bookings.

The work moved the clinic off WordPress onto Shopify and refreshed the brand in the same pass. The homepage leads with the practice's own line, "Where Science Meets Beauty", then separates the two jobs the site has to do: a personalised treatment-plan enquiry for consultations, and a storefront for skincare.

Book, enquire and shop each get their own path from the header, so a returning customer buying product never has to pass back through the consultation funnel. The site was handed over for the team to run in-house.

How it came together.

The work moves from the right question to a system the team can actually use.

1. 01

   Strategy

   It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.

2. 02

   Design

   Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.

3. 03

   Development

   I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.

4. 04

   Iteration

   We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.

5. 05

   Handed over — run in-house

   Then I hand over the keys: the team runs and grows it themselves, fully in-house, with the admin dashboard and docs to do it confidently. Honestly my favourite outcome — a business that owns and drives its own tools.

Role

Migration & brand refresh

Client

Esteem Clinics