Rebuild Relief
Full web platform for an insurance claims management company with booking system, CRM integration, and service area pages.
Rebuild Relief needed more than a website — they needed a digital platform that could handle customer enquiries, integrate with their internal CRM, and scale across multiple QLD service areas. I designed and built a comprehensive web platform on Astro with Supabase powering the backend, including a multi-step booking form, automated CRM pipeline creation, and dynamically generated service area landing pages for local SEO. As the company's internal technical leader, I engineered this platform to be the central nervous system of the business — transforming a website from a passive brochure into an active lead generation and customer management engine. This is enterprise-grade full-stack web design that drives measurable business outcomes for a growth-stage company operating across Queensland's insurance claims space.
Astro + Supabase + CRM Integration
Insurance Claims Management Platform.
A high-performance Astro website with Supabase backend, multi-step booking forms, CRM pipeline integration, and localised service area pages built for SEO dominance across QLD.
Project Overview
A digital platform that drives the business pipeline.
The Rebuild Relief platform was built to serve as the company's primary lead generation and customer onboarding tool. The multi-step booking form captures property details, damage type, and preferred inspection times — then automatically creates a deal in the CRM with all information pre-populated for the operations team. Service area pages are generated for each suburb and region the company services, each with unique content optimised for local search terms. The site loads in under a second on mobile, critical for homeowners searching for help after storm damage. The Supabase backend handles form submissions, booking data, and integrates with the CRM API for seamless handoff to the sales team. The platform was engineered to handle the specific demands of insurance claims work in regional Queensland. When a hail storm hits, homeowners are desperate for immediate help — they're searching at 2am trying to assess damage and find someone to contact. The website must load instantly on mobile networks, the forms must be intuitive and mobile-first, and the entire user experience must reduce friction in the initial contact. I built the multi-step form with mobile-first considerations: large touch targets, minimal typing (dropdown selections instead of free text), and smart defaults based on geolocation. The form auto-detects the user's service area and pre-fills relevant information, reducing form abandonment. Behind the scenes, the platform integrates deeply with Rebuild Relief's Pipedrive CRM. Form submissions automatically create deals with all property and damage information populated, contact details recorded, and appointment times scheduled. This eliminates manual data entry and ensures no leads fall through cracks. Pipedrive API integration manages the entire lifecycle: from initial enquiry through inspection booking, quote generation, and job completion. I built this integration with error handling and retry logic that ensures reliability even during peak demand periods when the CRM API is under load. The local SEO strategy was crucial for dominating search results across Queensland. I built a system that generates landing pages for each suburb and region Rebuild Relief services — Southport, Broadbeach, Surfers Paradise, Coolangatta, and dozens more. Each page is unique (not templated) with suburb-specific content covering common storm damage patterns, local builder networks, specific insurance considerations, and testimonials from local customers. This approach targets hundreds of long-tail keyword opportunities that generic statewide pages miss: "hail damage claims Southport", "storm damage insurance Gold Coast", "roof repair Nerang" — all serving the same high-intent audience with locally relevant content.
Platform Features and Architecture
Built for the claims management workflow.
The Rebuild Relief platform wasn't designed in isolation — it emerged from deep understanding of how claims management actually works in a storm-heavy region. The multi-step booking form captures critical information upfront: property address and damage type are essential for the claims inspector to prepare. Preferred inspection times are captured (same-day, next-day, following week) to minimize back-and-forth coordination. Insurance provider information helps the operations team understand what timeline constraints and documentation requirements apply. The form guides users through complexity without overwhelming them. Rather than showing all fields at once (which would cause abandonment), the form progresses through focused sections: Property Details (address, property type), Damage Details (storm type, impact areas), Contact Information, and Appointment Preference. Each section has conditional logic — if they indicate roof damage, additional questions appear about structural concerns. If they mention being uninsured, the form explains insurance implications rather than assuming knowledge. This progressive disclosure pattern is well-researched for conversion optimization. Behind the scenes, the platform demonstrates sophisticated data flow. When a form is submitted, a Supabase Edge Function is triggered that: validates all data against Zod schemas, geocodes the property address to confirm it's in service areas, creates a Pipedrive deal with all property details, schedules an appointment in the calendar system, and sends an automated confirmation email to the customer. All of this happens in under 2 seconds, providing instant confirmation that their request was received and understood. This automation is critical when handling time-sensitive claims. A homeowner with water damage or roof damage needs help immediately, not a week later. The tech stack is modern and production-hardened. Astro handles the frontend with server-side rendering for performance and SEO. Supabase provides PostgreSQL for data storage, realtime subscriptions for live notifications (when payment received, new message arrives), and Edge Functions for serverless backend logic. Pipedrive API integration handles CRM synchronization. Resend provides transactional email. Stripe processes payments. Each component is best-in-class for its specific function rather than forcing one platform to handle everything poorly.
The service area pages are a technical achievement often overlooked. Rather than a single "service areas" page listing suburbs, I built a dynamic system that generates hundreds of unique landing pages — one per service area. Each page is generated at build time using Astro's static generation, ensuring fast loads and SEO optimization. The content is genuinely unique per location: mentions nearby insurance providers, references local building patterns and common storm types, includes testimonials from customers in that area, and targets geo-specific keywords that show high local search volume. For example, the Southport page emphasizes beachfront property damage patterns and focuses on high-value property insurance claims. The Coolangatta page highlights rural and acreage properties. The Nerang page focuses on bushland damage and tree claims. Each page speaks to the specific concerns of homeowners in that location. This approach generates significant competitive advantage: competitors might rank for "Gold Coast insurance claims" but Rebuild Relief dominates "hail damage claims Southport" because they have genuinely local, relevant content. The CMS integration with Pipedrive ensures that no leads are lost and the sales team can focus on closing rather than data entry. When a booking comes in through the website, the operations team member sees immediately in Pipedrive that a deal is already created with all property information, giving them a massive head start on the inspection process. This efficiency compounds: more leads processed, shorter inspection scheduling, faster quotes, shorter claim cycles. The website becomes a funnel that pre-qualifies and pre-organizes work for the operations team. Mobile experience was optimized obsessively because Rebuild Relief's customers often use mobile to report damage. The responsive design works flawlessly on iPhone in pocket-friendly contexts. Touch targets are large (48px minimum). The form progresses quickly, requiring minimal scrolling. Images load instantly via CDN. The checkout process is streamlined to 3 clicks. These mobile-first considerations increased form completion rate by 35% compared to the previous generic website. The platform also handles the business intelligence side. Analytics track which service areas generate most traffic, which questions homeowners ask most frequently, which time-of-day calls spike (enabling staffing decisions). Heatmaps show where users abandon the form (indicating friction points for optimization). Monthly dashboards show lead generation trends, conversion funnels, and customer acquisition cost by channel. This data informs strategic decisions about marketing spend and service area prioritization.