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Rich snippets are the reason some pages own search results while others invisibly rot behind a dozen competitors. A rich snippet is Google's visual enhancement: an FAQ accordion expanding in the SERP, breadcrumb navigation showing page hierarchy, product price and star rating, organisation contact info. Each one pulls eyes to your listing and signals relevance. They're free real estate.
JSON-LD structured data tells Google what your content is. You wrap your page data in a `