The process
How we work, start to finish.
Every Aidxn build runs the same six-stage process — the one that's shipped 120+ projects without a blown deadline. Scroll through exactly what happens at each stage, what you'll see along the way, and what we need from you.
Our process
How we design, build and market your site.
One point of contact, one process, from the first sketch to live campaigns. Design, build, brand and marketing handled end to end — so you are never chasing three suppliers to get one job done.
Build progress
- Brand set
- Design approved
- Built to spec
- Live + supported
- AI-ready
- Marketing live
Live traffic
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Step 01
Brand, Design & Preferences
Step 02
10+ Rounds of Design Approval
Step 03
Personalised Development
Step 04
Expert-Level Care
Step 05
Keep Improving With Intent
Step 06
Ongoing Marketing & Optimisation
Brand, Design & Preferences
One discovery session locks your brand, your taste and what the site has to do. Every design choice after is built from that brief — nothing guessed.
Discovery call · 60 min
10+ Rounds of Design Approval
You review real, working design and sign off round by round — 10+ times over 2–3 weeks. Nothing ships that you haven't already approved.
10+ rounds · 2–3 weeks
Personalised Development
I build your site and dashboard around how your business actually runs — your services, workflows and edge cases. Built one-on-one by me, never offshored.
Built 1:1 · bespoke
Expert-Level Care
We launch with hands-on support — no ticket queue. Your staff and leadership are onboarded in person, then we tune the live site with conversion rate optimisation so more of your traffic turns into enquiries.
No ticket queue
Keep Improving With Intent
You get the repo and the keys. We document the system and can train your team to make considered changes with AI assistance — guided by your customers, brand and commercial priorities.
Built to evolve
Ongoing Marketing & Optimisation
Launch is the start. We manage your Google Ads, Meta campaigns and SEO from the same desk that built the site, so the traffic, the pages and the reporting all stay in step.
Ads + SEO · managed monthly
Why this process holds up.
One senior partner, start to finish
No account managers, no offshore handoffs, no ticket queue. The person who scopes your project is the person who builds it and answers the phone after launch.
You approve before anything ships
10+ rounds of real, working design sign-off before a line of production code gets written — so launch day is never the first time you see it.
You own what we build
The repo, the docs and the keys transfer to you. Keep shipping yourself with AI assistance, or keep us on for ongoing marketing and optimisation — your call.
How we work — common questions
Five steps: a brand and preferences brief, a minimum of ten rounds of design approval over roughly two to three weeks, personalised one-on-one development, an expert-led launch with staff and leadership onboarding, then ongoing improvement once the codebase and documentation are handed to you.
At least ten, spread across about two to three weeks, with real working design at every round rather than static mockups — you sign off as you go, so production development never starts on a screen you have not already approved.
No. Aiden Wood designs and develops every build personally, one-on-one with the client. Nothing is passed to an offshore team, and there is no account manager relaying the brief.
No. Launch includes hands-on onboarding — staff trained on the booking and operations dashboard, leadership on the admin panel — and you leave with the full codebase and documentation so the improvements keep going after handover.
Not necessarily — the codebase and documentation are built so AI tools can help a non-developer make informed changes. The honest limit is that changes touching real business logic or edge cases still benefit from an actual developer's judgement, which AI assistance does not fully replace.
Ready to start step one?
Book a discovery call and we'll map your project onto this exact process.