Digital marketing on the Gold Coast, run by the person who built the site.

For most small businesses: run the paid campaigns, keep the Google Business Profile accurate and active, publish content that answers real customer questions, and watch what it costs to get one genuine enquiry. Most of the work is the unglamorous half — negative keywords, tracking that fires correctly, landing pages that match the ad. The campaigns are the easy part.

Both, and that is the point. The Google Business Profile is "Web Design & Marketing" because the same person builds the site and runs the campaigns. Most Gold Coast businesses end up paying an agency to send traffic to a site a different agency built, and neither will own the result when it underperforms.

Ad spend and management are separate. On the Gold Coast, top-of-page bids for web and marketing terms sit roughly between $3 and $25 per click depending on the term, so a search campaign needs a few hundred dollars a month in media before the data means anything. Below that you are not running a campaign, you are sampling. I would rather tell you a channel is too thin for your budget than take the retainer.

No. Month to month. The accounts, the pixels, the ad account and the data are in your name and stay yours if you leave — the same principle as owning the code on a Velocity X build.

Paid search produces enquiries in the first fortnight, and a real read on cost per enquiry by about week six. Local SEO and content are a three-to-six-month play. Anyone quoting SEO results in four weeks is describing a coincidence, not a plan.

Yes — the studio is at Oxenford and works across the Gold Coast, Brisbane and northern New South Wales, with remote clients from the Sunshine Coast to Newcastle. Paid media and analytics are remote work by nature; the in-person part is brand and strategy sessions, where being local genuinely saves a fortnight of email.

Partly, and it is worth being precise about it. The map pack ranks the profile, not the website, and proximity to the searcher is a large part of the result — a business cannot rank first everywhere in a city. What is fixable is the correctable half: category, services, name/address/phone consistency, genuine reviews, posts, and a website whose local signals match the profile. I measure it with a geo-grid scan so you can see coverage by location instead of taking a single rank number on faith.

Not always. If the current site loads fast and makes a clear case, the money is better spent on media. If it does not, ads just buy traffic for a page that cannot convert it, and I will say so before taking the work rather than six months in.