How it works
Idea to launch, one expert.
No account managers, no offshore team, no handoffs. Here's exactly how your build runs — and how you keep improving it after.
- 01
Brand, design & preferences
We start by getting deep on your brand — your identity, your taste, the sites you love and the ones you hate, and exactly what the new site needs to do. Everything downstream is built from this brief, so nothing is guessed.
- 02
10+ rounds of design approval
Over 2–3 weeks we iterate — a minimum of ten rounds of design approvals. You see real, working design at every round and sign off as we go. No "big reveal" surprises, no handoff guesswork.
- 03
Personalised development
Not a template drop. I build your site and operations around how your business actually runs — your services, your workflows, your edge cases — developed one-on-one. Never offshored, bespoke where it matters.
- 04
Expert-level care
We go live with hands-on, expert support — no ticket queue, no account-manager telephone game. Staff onboarded on the booking + operations dashboard, leadership on the admin panel, all by the person who built it.
- 05
Keep improving with intent
I hand you the keys, the documentation and a maintainable codebase. AI can help your team make informed changes, but the work stays anchored to real customer behaviour, brand standards and the business result you need.
Ready when you are.
Tell me about your business and I'll point you to the right package — then we start at step one.
How it works — common questions
Five steps: a brand and preferences brief, a minimum of ten rounds of design approval over roughly two to three weeks, personalised one-on-one development, an expert-led launch with staff and leadership onboarding, then ongoing improvement once the codebase and documentation are handed to you.
At least ten, spread across about two to three weeks, with real working design at every round rather than static mockups — you sign off as you go, so production development never starts on a screen you have not already approved.
No. Aiden Wood designs and develops every build personally, one-on-one with the client. Nothing is passed to an offshore team, and there is no account manager relaying the brief.
No. Launch includes hands-on onboarding — staff trained on the booking and operations dashboard, leadership on the admin panel — and you leave with the full codebase and documentation so the improvements keep going after handover.
Not necessarily — the codebase and documentation are built so AI tools can help a non-developer make informed changes. The honest limit is that changes touching real business logic or edge cases still benefit from an actual developer's judgement, which AI assistance does not fully replace.