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How it works

Idea to launch, one expert.

No account managers, no offshore team, no handoffs. Here's exactly how your build runs — and how you keep improving it after.

  1. 01

    Brand, design & preferences

    We start by getting deep on your brand — your identity, your taste, the sites you love and the ones you hate, and exactly what the new site needs to do. Everything downstream is built from this brief, so nothing is guessed.

  2. 02

    10+ rounds of design approval

    Over 2–3 weeks we iterate — a minimum of ten rounds of design approvals. You see real, working design at every round and sign off as we go. No "big reveal" surprises, no handoff guesswork.

  3. 03

    Personalised development

    Not a template drop. I build your site and operations around how your business actually runs — your services, your workflows, your edge cases — developed one-on-one. Never offshored, bespoke where it matters.

  4. 04

    Expert-level care

    We go live with hands-on, expert support — no ticket queue, no account-manager telephone game. Staff onboarded on the booking + operations dashboard, leadership on the admin panel, all by the person who built it.

  5. 05

    Then you iterate — with AI

    I hand you the keys. We train you, your developers and your marketing team to keep iterating on your own repository with AI. The whole stack is AI-readable, so your business is unlocked for rapid AI learning and self-improvement.

Ready when you are.

Tell me about your business and I'll point you to the right package — then we start at step one.