Data & Analytics · 2025
Marketing Dashboards
One reporting surface for a marketing team working across Search Console, Analytics and Meta — rolled up daily instead of assembled by hand.
Marketing reporting that lives in four separate platforms gets compiled by a person every Monday morning. That person becomes the bottleneck, and the numbers are a week old by the time anyone acts on them.
This is the reporting surface built to replace that: Search Console, Google Analytics and Meta Ads in a single rollup, with expandable charted stat cards for clicks, impressions, sessions, conversions, ad spend and cost per click, refreshed daily. It went through three builds before the BigQuery warehouse was put behind it.
The same pattern now ships as a bundled surface on Velocity builds — an operational view for the team and an analytics rollup for whoever is paying for the ads.
How it came together.
The work moves from the right question to a system the team can actually use.
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Strategy
It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.
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Design
Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.
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Development
I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.
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Iteration
We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.
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Ongoing management
From there I keep it running and growing — performance, updates, new campaigns and features as the business moves. One number to call, no agency runaround.
- Role
- Data engineering & dashboards
- Year
- 2025
- Client
- Rebuild Relief