Golden Trades

A lead-generation site for a Gold Coast trades business, built on Velocity and pointed at a single outcome: a quote request. Paid search feeds it directly, so the page is structured around the enquiry rather than around a services menu.

How it came together.

The work moves from the right question to a system the team can actually use.

1. 01

   Strategy

   It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.

2. 02

   Design

   Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.

3. 03

   Development

   I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.

4. 04

   Iteration

   We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.

5. 05

   Ongoing management

   From there I keep it running and growing — performance, updates, new campaigns and features as the business moves. One number to call, no agency runaround.

Role

Lead generation

Year

2024

Client

Golden Trades