Digital Marketing · 2021
realestate.com.au Display Campaign
A Gold Coast agency's display creative running on Australia's national property portal, beside national advertisers.
realestate.com.au is where Australians look for property, which makes its editorial pages some of the most contested advertising space in the country. Getting a single-office Gold Coast agency's creative onto that inventory — not a franchise network's, not a portal partner's — is the win here.
The placement is a 300×600 half-page beside a Daily Telegraph-syndicated property article, with an Optus leaderboard above it. The unit leads on the thing a vendor actually weighs when choosing an agency: three 2021 awards — Agency of the Year Oxenford, Agency of the Year Pacific Pines, and Agent of the Year Pacific Pines — set as badges under a plain "Thinking of Selling?" line, then the Ball Realty mark and a single "Find an Agent" action.
It is deliberately not a listing ad. A property ad sells one house to the small number of people who want that house; this sells the agency to everyone in the catchment who is thinking about selling one, which is the audience that actually produces appraisals.
How it came together.
The work moves from the right question to a system the team can actually use.
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Strategy
It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.
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Design
Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.
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Development
I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.
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Iteration
We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.
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Ongoing management
From there I keep it running and growing — performance, updates, new campaigns and features as the business moves. One number to call, no agency runaround.
- Role
- Display creative + campaign placement
- Year
- 2021
- Client
- Ball Realty