Web Design
Velocity Framework
The Astro framework behind every Aidxn website build — seven years of iteration, now shipping as Velocity X.
Velocity exists because of two recurring problems. Agency sites were being rebuilt from nothing every time, which put most of a client's budget into work they would never see. And the sites built on subscription page builders could not be handed over at the end — the client had been renting their own website.
It is JSON-driven Astro: pages are composed from a catalogued library of sections and components rather than assembled by hand, which is why a client build can ship in weeks and still be the client's own code afterwards. The current generation, Velocity X, wraps a traffic dashboard, a staff operations tool, a CLI and an MCP server around the template itself.
Pages ship as static HTML and hydrate only the interactive islands — a representative production page paints in roughly 380 milliseconds on a cold, uncached first visit. The component library is versioned and catalogued rather than copy-pasted between projects, which is what keeps a fix in one build from being a fix in only one build.
How it came together.
The work moves from the right question to a system the team can actually use.
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Strategy
It starts with a strategy session — I come to you, learn the business inside out, and shape a plan you actually want and that actually works. Goals first, never template-first.
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Design
Then I design it — interface, brand and the feel of using it — mapped straight to that strategy. One person, one vision, no handoff gap between designer and developer.
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Development
I build the real thing: fast, typed end-to-end, Supabase-backed, and yours outright — the website and the operations behind it, shipped on a tight loop.
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Iteration
We iterate on the live product — real usage, real numbers — tightening the funnel and the workflows until it genuinely performs.
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Ongoing management
From there I keep it running and growing — performance, updates, new campaigns and features as the business moves. One number to call, no agency runaround.
- Role
- Framework design & development
- Client
- Aidxn Design