Social Dandelion
Marketing agency website built on Velocity 7 for a social media focused agency.
Social Dandelion is a marketing agency that specialises in social media management and content creation. I built their website on Velocity 7, creating a vibrant, scroll-stopping design that demonstrates the kind of creative work they deliver for their own clients. The site needed to be both a portfolio piece and a lead generation tool — showing what great social media marketing looks like while making it easy for businesses to enquire about their services. This project exemplifies the principle that a marketing agency's own website is their best case study — by demonstrating creative excellence in your own design, you make potential clients believe you can deliver the same for them. The visual language and interaction patterns established here became the template for their client work.
Velocity 7 Agency Website
Practising What They Preach.
A marketing agency website that demonstrates creative excellence through its own design — built on Velocity 7 with bold visuals and conversion-focused structure.
Project Overview
A marketing agency that looks the part.
When your business is marketing, your own website is your biggest case study. Social Dandelion understood this, which is why they came to me for a site that would make potential clients think "I want my brand to look like that." The Velocity 7 site features bold typography, animated transitions, and a curated portfolio of their best social media campaigns. Service pages clearly communicate their offerings — social media management, content creation, paid social advertising, and influencer partnerships — with transparent pricing tiers that reduce friction in the sales process. The result is a website that generates inbound leads from businesses who are already sold on the quality before they even pick up the phone. The design language establishes immediate differentiation. Rather than sterile corporate blues and grays, Social Dandelion's site uses bold colours and energetic typography that reflect the vibrant social media content their clients receive. The visual narrative is carefully constructed: hero section showing recent campaign work, service breakdown with clear outcomes (follower growth, engagement metrics, revenue generated), case studies demonstrating result (before/after metrics), and transparent pricing enabling self-qualification of leads. Portfolio work is the strongest proof point for a creative agency. Rather than generic descriptions of services, the Velocity 7 site showcases specific campaigns: the Instagram story sequence that drove 150% engagement increase, the TikTok series that reached 2M impressions, the paid social campaign that generated $200K revenue. Each case study includes the brief, the creative approach, and the measured results. This approach converts skeptics: they see proof of ability to deliver rather than making a leap of faith. The service pages are deliberately transparent about pricing and deliverables. Rather than "contact us for pricing" (which scares away budget-conscious buyers), explicit pricing tiers communicate what different budgets provide: Starter ($2K/mo) includes content calendar + 4 posts/week, Growth ($5K/mo) adds strategy consulting + paid social, Enterprise ($10K+/mo) includes influencer partnerships + custom campaigns. This transparency attracts qualified buyers and filters out prospects below their minimum viable budget. Lead capture is seamless and low-friction. Rather than long application forms, the CTA is simply "Let's talk" — a brief form requesting basic company info, current challenges, and desired outcomes. Submitting the form immediately triggers a confirmation email with calendly link, enabling the prospect to book a consultation call immediately. This removes the back-and-forth email dance that kills momentum.
Design Language and Brand Expression
A website that proves creative excellence.
The design language established on Social Dandelion's site became the visual foundation for how they present all client work. Bold, custom typography draws attention and communicates confidence. The color palette is vibrant — oranges, teals, purples — chosen to appeal to growth-stage companies and startups (the ideal customer for a social media agency). Animations are used purposefully: hover effects on portfolio items invite exploration, scroll-triggered animations reveal content progressively, and transitions between pages feel polished rather than jarring. The portfolio section is the hero of the site. Rather than generic descriptions, each case study leads with the result: "3.2M impressions in 6 weeks," "156% engagement increase," "$850K in attributed revenue." Below the headline, the brief explains the challenge (new brand launch with zero audience), the strategy (authentic founder storytelling), and the execution (daily behind-the-scenes content). This narrative structure educates potential clients about how great social media work actually happens — it's not magical posting, it's strategic thinking translated into content. Case study visual presentation is critical. Before/after metrics (followers before vs. after, engagement rate before vs. after) make impact tangible. Sample content (actual TikTok videos, Instagram carousels) shows the quality of work. Client testimonials add credibility: hearing from other business owners that Social Dandelion "transformed our online presence" converts skeptics. The combination of strategic explanation, visual proof, and social proof is the gold standard for service business portfolios. The transparency about pricing removes barriers to inquiry. By stating upfront that social media management starts at $2K/month, Social Dandelion filters out budget-constrained prospects early. This sounds counterintuitive — shouldn't you avoid scaring away anyone? — but it's actually optimal. A prospect with a $500/month budget would waste both their time and Social Dandelion's time in consultation. By being clear about minimums, the site self-qualifies leads, ensuring sales conversations are with serious prospects who can actually afford the service.
Performance and Results-Driven Marketing
Proof that great creative drives measurable business outcomes.
The website doesn't just show that Social Dandelion creates beautiful content — it proves that this creativity drives measurable business results. Each case study includes before/after metrics specific to the client's goals. A fashion brand increased follower growth from 3% monthly to 18% monthly through consistent aesthetic and storytelling. An SaaS company reduced content production costs by 60% by hiring Social Dandelion to manage content creation in-house. A local service business attributed $120K revenue to social media leads that could be directly traced to specific campaigns. These results are presented with callout graphics that emphasize the magnitude of impact. "348% increase in engagement" displayed prominently makes the value unmistakable. This numbers-forward communication appeals to decision-makers who need to justify the expense to their finance team. Marketing budgets are approved based on ROI; showing ROI explicitly increases close rates. The service page for "paid social advertising" deserves special mention because it's where Social Dandelion differentiates from other agencies. Rather than vague promises of "reaching your target audience," the service explanation focuses on precise audience targeting, creative testing, and continuous optimization. It explains the bid strategy (manual vs. automated), audience segmentation (lookalike audiences, interest targeting, behavior targeting), and measurement framework (ROAS vs. conversions vs. reach). This technical depth signals competence to sophisticated buyers while remaining accessible to beginners. The case for retainer services is well-articulated. Rather than one-off campaigns, Social Dandelion's retainer model provides consistent content production, community management, and paid advertising. This continuity compounds: month 1 establishes baseline metrics, month 2 optimizations are informed by data, month 3+ see exponential growth as audience loyalty builds. The website demonstrates this compounding with graphs showing growth curves that accelerate over time. This makes clear that social media success isn't instant — it requires commitment — but the payoff is disproportionate.
The design language extends to client work showcased in the portfolio. Rather than generic case study screenshots, Social Dandelion curates the portfolio with high production value. Individual TikTok videos are embedded, allowing visitors to watch actual work without leaving the site. Instagram Reels are displayed with engagement metrics visible. This authentic presentation is far more convincing than describing work — you see the quality directly. The team section of the website humanizes the agency. Potential clients want to know who they're working with. Bios go beyond job title to reveal personality and expertise. "Sarah leads our content strategy, bringing 7 years of experience in influencer partnerships and community management" gives confidence that the team has specific expertise, not generic marketing knowledge. Photos show real people, building personal connection before the first meeting. The blog content strategy addresses common questions from prospective clients: "How much does social media management cost?" "What's the difference between organic and paid social?" "How to measure social media ROI?" By answering these questions comprehensively, Social Dandelion captures search traffic from prospects at the research stage (when they're not yet ready to buy but considering options). This early engagement builds familiarity that increases conversion later when the prospect is ready to hire. The social proof extends to third-party validations. Awards from industry organizations ("Best Social Media Campaign 2023" from a marketing publication) carry weight that self-promotion doesn't. Speaking engagements at conferences establish authority. Media mentions in trade publications demonstrate recognition. These external validations are prominently featured because they're more believable than internal claims. The consultation scheduling is frictionless. A single click opens the calendar widget. Prospects see availability immediately and book without back-and-forth emails. This removes friction at a critical moment when someone is on the verge of reaching out. By making the next step obvious and easy, Social Dandelion converts more interested prospects into scheduled calls.