WTH Events
Events and hospitality website with integrated ticketing for a Gold Coast events company.
WTH Events needed a website that could handle event listings, ticket sales, and brand storytelling all in one place. I built them a Velocity-powered site with ticketing integration, dynamic event pages, and a design language that captures the energy of their events. The site serves as both a marketing tool and a sales platform, driving ticket purchases directly without relying on third-party ticketing pages that dilute the brand experience.
Events Website + Ticketing
One Platform for Marketing and Sales.
A high-energy events website with integrated ticketing, dynamic event listings, and a brand experience that converts browsers into attendees.
Project Overview
Converting event hype into ticket sales.
The events industry moves fast, and WTH Events needed a site that could keep up. I designed a system where new events can be published quickly with all the details — lineup, venue info, ticket tiers, and countdown timers — without needing a developer each time. The ticketing integration keeps customers on the WTH domain throughout the purchase flow, which dramatically improved conversion rates compared to their previous setup of linking out to external ticketing platforms. The design is bold and immersive, using full-bleed imagery and motion to capture the atmosphere of their events before the customer even buys a ticket. As a Gold Coast web designer focused on events and hospitality, I understand the specific challenges of event websites. Marketing hype must convert into ticket sales. Customers need to find event details easily. Dynamic event listing must update constantly without developer involvement. WTH Events solves all these problems. The event listing system supports creating new events through a simple admin interface. Each event captures event name, date, start/end times, venue name, full venue address, lineup/performers, description, ticket pricing tiers, and promotional imagery. The admin system validates all data before publishing, preventing incomplete event listings from going live. Ticket pricing tiers accommodate complex scenarios. Early bird pricing at a lower rate encourages advance bookings. Standard pricing applies to the bulk of sales. VIP/premium tiers command higher prices for better seating or perks. Group discounts apply bulk pricing. The admin system handles inventory limits — once early bird capacity is exhausted, the tier automatically closes and directs customers to the next available tier. Countdown timers create urgency. When early bird pricing closes in 3 days, a prominent countdown on the event card and event page shows time remaining. This drives impulse purchases — customers know that waiting too long means paying higher prices. The countdown is real-time, updating client-side without requiring page refreshes. The full event page design is immersive. Hero imagery spans full width with the event name overlaid as a strong visual statement. Venue information includes a map showing the exact location — not just an address but a map customers can click to get directions. Lineup information features performer photos and links to their social profiles. Ticket purchase CTA buttons are prominent and easy to find. The ticketing integration is seamless. Rather than linking out to Ticketmaster or Eventbrite (which many customers distrust and which breaks the brand experience), customers purchase tickets directly on the WTH domain. This requires integration with a ticketing provider's API. The flow keeps customers on WTH throughout, from browsing events through ticket purchase to confirmation emails. Checkout is optimized for conversion. Email and payment information are requested once, saved to the customer's account, and prefilled on future purchases. Customers can create an account, log in, and speed through checkout. Multiple payment methods (credit card, Apple Pay, Google Pay) remove friction. Promo codes and group discounts are applied at checkout. Accessibility is prioritized — form labels are clear, error messages are specific and helpful, keyboard navigation works perfectly. Confirmation emails are branded and informative. They include QR codes for mobile ticket entry. PDF downloads provide backup tickets. Links to add events to calendar apps (Google Calendar, Apple Calendar, Outlook) make it easy for customers to remember to attend. Social media sharing buttons encourage customers to broadcast their ticket purchase on Instagram and Facebook, creating organic marketing momentum. The calendar view shows upcoming events month-by-month. Users can filter by genre, date range, or venue. Search functionality finds events by keyword — artist name, event type, location. Favorites let users bookmark events and receive notifications when tickets go on sale. Mobile design is essential for events — many users browse tickets on phones. The mobile experience is optimized for touch, with large tap targets and mobile-friendly checkout. Mobile app integration via deep links allows push notifications about upcoming events. Email marketing integrates with the ticketing system. Customers automatically opt into event notifications. The system sends relevant emails: event reminder 7 days before, 1 day before, and 1 hour before. Post-event follow-ups encourage ticket reviews and requests to attend future events. Analytics track customer journey from discovery to purchase. Which events attract the most traffic? Which ticket tiers sell fastest? Do early bird tiers close out before the event? This data guides pricing strategy and marketing allocation for future events. The site integrates with WTH Events' social presence. Instagram feeds, event hashtags, and social links encourage online community building around events. User-generated content from event attendees (photos, videos, stories) feeds back to the site, creating social proof that drives ticket sales.
Analytics and Marketing Integration
Turning website visitors into event attendees and repeat customers.
The website analytics dashboard shows which events attract the most traffic, where that traffic comes from (social media, search, email, ads), and which traffic sources convert best into ticket sales. This data guides marketing spend allocation — if Instagram drives 40% of traffic but only 10% of sales, budget shifts toward channels that convert better. Email marketing is sophisticated. Welcome sequences introduce the brand and highlight upcoming events. Segmentation separates different event types (musical events, workshops, social events) so fans see only relevant communications. Abandoned browser sessions (users who viewed event pages without purchasing) trigger reminder emails with limited-time purchase incentives. Post-event emails thank attendees and encourage reviews and future attendance. The loyalty program rewards repeat attendance. Fans who attend multiple events unlock perks: presale ticket access, exclusive merchandise, meet-and-greet opportunities. This transforms one-time event attendees into community members invested in WTH Events' continued success. Social media integration amplifies reach. Event listings include shareable graphics formatted for each platform. Social links in confirmations encourage ticket buyers to share their excitement. User-generated content from event attendees (photos, videos, testimonials) gets reposted, creating a feedback loop where attendees become marketing assets.
The website's CMS functionality lets the WTH Events team manage events independently. Creating an event is straightforward: select date, add event name, description, lineup, venue, ticket pricing. No developer involvement needed. This agility matters in the events industry where opportunities can emerge quickly and require fast promotional turnarounds. Mobile responsiveness is essential. Many event browsers discover events on mobile via social media and follow links from phones. The mobile experience is optimized for purchasing — large touch targets, streamlined checkout, and prominent ticket purchase CTAs. Performance optimization ensures fast load times. Astro's static generation means pages ship zero JavaScript by default. Images are optimized to modern formats. The entire event listing site stays fast regardless of the number of events in the database. The website integrates with the ticketing provider's API for real-time inventory. When early bird tickets sell out, the system automatically hides that tier and shows the next available tier. This prevents confusion and keeps customers flowing toward purchase. WTH Events' website demonstrates how thoughtful design, email marketing, social integration, and analytics can drive ticket sales more effectively than relying on external ticketing platforms. By keeping customers on the branded domain and integrating all marketing channels, WTH Events creates a cohesive brand experience that converts browsers into attendees and attendees into repeat customers. Continuous improvement happens through A/B testing. Event page layouts are tested to see which designs convert better. Checkout flows are optimized to reduce friction and cart abandonment. Email subject lines are tested to improve open rates. CTA copy is refined based on click-through rates. This systematic optimization compounds over time — small improvements add up to significant increases in conversion rates and revenue. The website becomes a competitive advantage in the events industry. Competitors using third-party ticketing platforms take a 5-10% cut of ticket revenue. WTH Events' owned platform eliminates this cost, letting them either increase margins or offer better prices to customers. This creates a virtuous cycle where better customer experience and pricing lead to higher sales, enabling more investment in events and marketing.